Japanese Ambassador: We Encourage Our Companies to Enter the Iraqi Market

Baghdad – Al-Wasat Iraqi newspaper

Japanese Ambassador to Iraq Akira Endo confirmed today, Monday, that the Iraqi market is promising and has great potential to welcome more Japanese companies in the future, noting that the Japanese government encourages reputable companies to enter the Iraqi market.

Endo said: "The Japanese companies operating in Iraq, including Toyota, have a history in the Iraqi market, and the Iraqi people are fond of those companies and their products in various fields," noting that "there is great potential in the future to receive a larger number of Japanese companies and their entry into the Iraqi market."

He added that "the Japanese government always encourages reputable Japanese companies to enter the Iraqi market," pointing out that "the Iraqi market is promising, and the Iraqi population possesses a young human capital."

For his part, Toyota Iraq's CEO Sardar al-Bibani said: "Japanese companies are keen to introduce everything new into the Iraqi market," explaining that "Toyota is keen to introduce its new products promptly."

Al-Bibani added that "the company has introduced the new ninth generation of the Hilux 2027, which is widely used among Iraqi farmers and cultivators," noting that "among the company's duties is studying the needs of the Iraqi market and working to provide products that meet customers' needs."

He continued that "Toyota Iraq launches today the new Hilux 2027 vehicles, at an event that brings together the presentation of the latest model release and the celebration of the status that the Hilux has maintained in the lives of Iraqis for decades."